Adding Adjectives Adds Up

Adding adjectives to product labels is easy, but adding adjectives that are both truthful and meaningful appears to be a more difficult thing. I went to buy some yogurt the other day, thinking of it as a kind of healthy food. The big print on the labels implied the yogurt was a healthy choice, but when I read the small print on the  labels, it seemed more like I was buying a candy bar than a supposed health food. 

I came across another product with a "Special Ingredient," Honey and Wheatgerm shampoo. The amount of honey and wheatgerm added to the bottle was so miniscule that it was listed after "Artificial Color" and "Fragrance" in the list of ingredients.

So, while adding ingredients may be helpful, if enough are added, simply adding adjectives helps no one very much except maybe those making money by adding words instead of improving quality.