I know that school officials want all kids to feel good. But, they should know that their efforts to encourage everyone, regardless of merit, discourage students who have done the hard work to succeed.
Knowing how to deal with the bad feelings brought on by failure is actually an important life skill. Kids who fail and feel bad may try harder to succeed. They may also give up and do something else.
Both are OK.
Succeeding in one endeavor is great, but not every path is for everybody. Failure, as well as success, helps students choose a better life direction. If kids never get any bad news, how will they make any course corrections?